Tuesday, July 6, 2010
Sunday, June 13, 2010
Why Use Audiovisual/New-Media Production Services?
Why should companies nowadays days use audiovisual production services to help promote and market their unique products? With the changing landscape of the business model in today’s fast-paced economy, the more consumers know about your products the better off you are to make an immediate fiscal impact in today’s lagging economy. However even with the struggling economic woes of today, the one place that has not seen a significant downturn in productivity is that of the media, be it music, television, film or radio. Today all things that marketable are those artifacts, which have always been marketable. But the main difference between those companies that continue to grow and prosper and those that find themselves struggling in the wake of this economic recession, lies in the simple truth that those flourishing conglomerates have adapted with the changing of “guard.”
Today’s main landscape of product saturation occurs via the web and television. And with that being said, what better way to promote yourself or your product than with the very medium, which is accessible to both forms of the marketplace. In other words, why not employ a service, which is usable within the two largest market segments of the consumer economy, television and the web?
This is where audiovisual representations and new media come into play. Video is, by far, the easiest way to brand yourself and your product. Just look at some of the most successful products and product lines to date; these campaigns were not launched using traditional methods. These campaigns were driven by ads that appealed to the masses and that were shown to work through live product testing via the web or television. Ad campaigns like the Snuggie, Jupiter Jack, or Fix It! scratch remover. But these were merely household products that probably would not have seen the light of day, had it not been for the pervasive, or all-encompassing power of television and the Internet.
James Cameron just recently took it a step further with his marketing campaign for the film Avatar, which set numerous box-office records and became one of the highest grossing films of all-time. None of this could have been possible without the innovation of his web and television marketing campaigns.
This is where we at i-Believe Productions intend to aid up-and-coming entrepreneurs, businesses, and artists. Audiovisual and new-media marketing, promotion and education is the next “BIG” thing or tool used to effectively reach the consumer. Audiovisual and new-media productions are the perfect tools with which to infiltrate the market place quickly and effectively. And much of this success can be attributed to the social networking sites that are now out there. Cameron recognized this increasing trend and turned it into box-office gold when his film grossed a record $232 million in its first weekend and over $1 billion by years end.
i-Believe Productions is a full-service audiovisual/new-media production service company, which specializes in family-videos (wedding, high-light reels, etc.), corporate educational and commercial advertisement, as well as music video. We also produce, edit, and mix audio recordings professionally. We firmly believe that everyone has a story to tell, so whether you are a corporate business looking to inform employees or a commercial business looking to advertise its product; whether you’re a family wanting to capture treasured memories or an athlete looking to showcase their talents or even a band looking to achieve prestige within music through video let i-Believe Productions guide you from concept to vision. Remember…we all have a story to tell…what’s your story?
Here are some examples of our productions...
Video Yearbook: Carry On Ashley Dawn
Entertainment News: Open Your Mind
PSA: Ball State University, Think Before You Drink & Drive
Entertainment News: Collecting Canvases
Today’s main landscape of product saturation occurs via the web and television. And with that being said, what better way to promote yourself or your product than with the very medium, which is accessible to both forms of the marketplace. In other words, why not employ a service, which is usable within the two largest market segments of the consumer economy, television and the web?
This is where audiovisual representations and new media come into play. Video is, by far, the easiest way to brand yourself and your product. Just look at some of the most successful products and product lines to date; these campaigns were not launched using traditional methods. These campaigns were driven by ads that appealed to the masses and that were shown to work through live product testing via the web or television. Ad campaigns like the Snuggie, Jupiter Jack, or Fix It! scratch remover. But these were merely household products that probably would not have seen the light of day, had it not been for the pervasive, or all-encompassing power of television and the Internet.
James Cameron just recently took it a step further with his marketing campaign for the film Avatar, which set numerous box-office records and became one of the highest grossing films of all-time. None of this could have been possible without the innovation of his web and television marketing campaigns.
This is where we at i-Believe Productions intend to aid up-and-coming entrepreneurs, businesses, and artists. Audiovisual and new-media marketing, promotion and education is the next “BIG” thing or tool used to effectively reach the consumer. Audiovisual and new-media productions are the perfect tools with which to infiltrate the market place quickly and effectively. And much of this success can be attributed to the social networking sites that are now out there. Cameron recognized this increasing trend and turned it into box-office gold when his film grossed a record $232 million in its first weekend and over $1 billion by years end.
i-Believe Productions is a full-service audiovisual/new-media production service company, which specializes in family-videos (wedding, high-light reels, etc.), corporate educational and commercial advertisement, as well as music video. We also produce, edit, and mix audio recordings professionally. We firmly believe that everyone has a story to tell, so whether you are a corporate business looking to inform employees or a commercial business looking to advertise its product; whether you’re a family wanting to capture treasured memories or an athlete looking to showcase their talents or even a band looking to achieve prestige within music through video let i-Believe Productions guide you from concept to vision. Remember…we all have a story to tell…what’s your story?
Here are some examples of our productions...
Video Yearbook: Carry On Ashley Dawn
Entertainment News: Open Your Mind
PSA: Ball State University, Think Before You Drink & Drive
Entertainment News: Collecting Canvases
Sunday, June 6, 2010
3 Popular Websites: Within my market segment
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3 Popular Websites: Within my market segment
In analyzing three popular websites that found within the category of media production services it was hard to nail down the top 3 sites in all actuality. However I was able to analyze 3 companies that I mentioned in my previous initial discussion post from earlier this week. Upon doing so, it also became clear to me some of those mentioned were not considered good sites by design according to websitegrader.com.
With that being said the 3 sites I chose to analyze were eyeconvideo.com, solidlinemedia.com and tvaproductions.com. As for eyeconvideo.com, I had not mentioned them within my previous discussion post because they were not found within the first 2 pages of a Google search under the category of audiovisual production. However I have come across them with previous research of companies that I’d be interested in modeling my business after.
Upon analysis of their website data with websitegrader.com, I learned that they rated pretty high in regard to their overall website grade, with an index of 83. The traffic for the past 6 months, I noticed has been on the decline. However this would indicate to me that once users visit the site they then seek out alternative means by which to contact the company. Also I would imagine that the rough shape of the economy at the moment does not help either. Their site tends to be frequented by males aged 25-34 with no children and graduate level educated and tend to browse the site from their home.
The second site, which I sought out, was solidlinemedia.com. This site received an even higher website grade of 89. This site has been on the rise since losing over 600,000 visitors just over 6 months ago. Again with this site it tends to be visited by males with no children, but the age demographic is slightly older at 45-54 and a college level education. Also I noticed that with solidlinemedia.com the majority of their visits came from outside the US.
A third company that I chose to analyze was tvaproductions.com, who happen to be rather big within the market producing infomercials for the late great pitchman Billy Mays. This site did receive an above average website of 72, but just barely. Also this site appeared to be more frequently visited from that of the female gender, age 45-54, with children, a minimal college education, and typically browse this site from home. Also over the past 6 months the site traffic here has been declining.
Based on the assessment of this data, I would generally describe my industry’s target audience as being educated, male, aged 25-54 with typically no children. The data that I collected from Alexa.com was used to support these findings.
Furthermore, typically users tend to also query topics such as media production, media production services, film production companies and infomercial production companies.
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